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\nHorrox has a proven track record in transforming women\u2019s sports. A former non-executive director of England Netball, advisor to UEFA, international football federations and The FA, she has played a leading role in the success of the Vitality Netball Super League and the FA Women\u2019s Super League, with her deep sport, commercial, legal insights and knowledge.
\nHorrox joins a restructured Strategy and Communications department within World Rugby under Chief Strategy Officer Mihir Warty. She will lead the Women in Rugby team, collaborating with specialist colleagues in the High Performance, Competitions, Participation and Revenue and Fan Engagement teams, as well as member unions, regional associations, and a range of partners to accelerate women in rugby on and off the field.
\nHorrox said: \u201cI\u2019m delighted and hugely privileged to be joining World Rugby to lead what is regarded as the most significant area of growth for the game globally. With increased investment, two World Cups this year and the launch of WXV, a new annual women\u2019s global competition in 2023, it is an incredibly exciting time for the sport.
\n\u201cI am committed to accelerating the development of women in rugby at every level, and to promoting player welfare and gender equity in all that we do.\u201d
\nWorld Rugby Chief Executive Alan Gilpin added: \u201cWe are delighted to be welcoming someone of Sally\u2019s calibre to the organisation to oversee an area of the sport that has the greatest participation, fan, commercial and leadership potential.
\n\u201cSally is well known in the sports industry for getting results and brings with her considerable commercial, legal and strategic acumen and a deep understanding of the community and elite sports environments on an international basis. She knows how to successfully develop women\u2019s sport and has a proven track record in major events, developing new competition structures and restructuring commercial rights.\u201d
\nWorld Rugby Chief Strategy Officer Mihir Warty said: \u201cEven within a very competitive pool of candidates, Sally stood out for her experience in women\u2019s sport, passion for driving a movement, and ability to affect change within international federations.\u201d
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